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  • Customer Relationship Management > CRM Case Studies

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    Midas and the Business Value of CRM

    How do you determine the business value of CRM and perform a benefit scan as part of a value-based management approach? Learn by doing, of course! Use this case study example of Midas, Inc., a fictional enterprise that manufactures and markets investment goods, and play along at home as you work your way through the case study.

    CRM Assessment with Call Center Plan

    Are your customers getting the service they want from your Call Center? Do you need to implement a Customer Relationship Management (CRM) package to improve Call Center service? Use this Microsoft Project plan to assess the fit of a CRM package into your business.

    CRM Implementation Plan

    This Microsoft Project plan will walk you through a full CRM implementation, from selecting the package to setting it up to post-implementation follow-up.

    CIOs: Consider Divesting Your Budgets

    - by Michael Wood

    For too long, the IT department has been shouldering the financial burdens of other department projects within organizations. It's time for CIOs to stand up and speak out and reclaim their budgets in 2011.

    In an age of tight budgets and global competition, businesses need IT to do more than complete on time, on budget and with the required functionality. Learn Why Spreadsheets No Longer Cut it for Strategic PMOs.



    Battle Royale: ITSM vs. CRM

    - by Michael Wood

    Ever stop to think what the differences are between ITIL Service Level Management and mainstream Customer Relationship Management functions? Are they complementary to each other? Is CRM contained within SLM, or visa versa? The answers are a click away...

    Siebel Implementation Project Plan

    Are you implementing the Siebel Enterprise Application in an organization? This Microsoft Project plan serves as a project guideline for customizing and implementing the Siebel package to address an organization's CRM requirements.

    General Definitions for Siebel Objects

    If you're just getting to know Siebel, this is a good place to start. This simple glossary of terms related to Seibel Enterprise Applications will give you a good foundation.

    Siebel Data Conversion Tips and Techniques

    When implementing Siebel, you need to make sure your data conversion goes smoothly. Here is a detailed outline of tips to help you do just that.

    PM Leadership Forum

    This year’s forum defines and explores the leadership acumen to accomplish project success in spite of the turbulence, uncertainty and ambiguity that permeate organizations today.

    Understanding Instructional Models and Methods

    - by Michael Wood

    Whether planning a one-hour presentation, a three-day workshop or a semester-long course, it is important that you match the learning objectives with the most effective approach. Through an understanding of basic instructional models and methods, you can vastly enhance the quality and effectiveness of your training courses, programs and curriculums.

    WorkOut 2011

    The third annual AtTask Summit featured the launch of a social work management platform, customer case studies and a live podcast.

    Project Management: Lingua Franca or Tower of Babel?

    - by Mark Mullaly, PMP

    Project management is becoming recognized on an international scale. In support of this, there are a number of efforts underway to promote a global view of how we think about, discuss and practice project management. But to what extent is project management a universal language? To what extent can it be? Or are we all simply sowing confusion as we use the same words to mean very different things?

    The Internal Customer

    - by Andy Jordan

    Maybe we should consider our internal customers as just that--customers. That doesn't mean that we stop using ITIL and start entering them into our CRM system, but we should provide them with the same standard of service--and expect the same level of commitment.

    Considering Agile Certification

    Choosing an Agile certification presents a number of complications, including the fact that there are different approaches and frameworks to consider and the fact that most are still evolving and changing. To help get your search started, here is an Excel-based roundup of Agile certifications.

    It’s All About Relationships, People!

    - by Andy Jordan

    A PM succeeds or fails based on their relationships, but how do you actively manage them? Here we look at three key aspects of CRM for project managers.

    Hitting the Books...But The Books Hit Back!

    - by Mike Donoghue

    The thought of going back to school--taking classes or seeking a certification or additional degree to enhance your credentials--can be scary, but it's a worthwhile endeavor. If you haven’t experienced it yet, take some time to explore the options--and even take a course to see if you have “the right stuff” to begin a program of study.

    PMI Announces Research Grants

    Three academic research projects will receive funding from Project Management Institute to advance knowledge of the value of project management in various environments and types of organizations.

    Cloud Forecast for 2011 and Beyond

    - by Michael Wood

    2010 saw Cloud Computing advance in popularity and in controversy. While the allure of reduced investments in infrastructure grows, so do the issues related to security and control over information. So what does the future of Cloud Computing look like?

    Executive-Execution Disconnect

    - by ProjectsAtWork

    A recent global study on the state of business analysis shows organizations are missing key internal competencies that could enhance productivity and profitability. As a result, organizational objectives are often disconnected from those responsible for execution.

    PRINCE2 Study Guide

    - by Simon Harris, PMP, CGEIT, IPMA-D, PRINCE2, MoR

    Preparing for your PRINCE2 certification exam? Use this study guide to increase your chances at success.

    Pursuing a Project Nightmare

    - by Michael Wood

    What can you do to make sure your projects fail--and fail in a big way? History and experience have shown this writer that it's an art form unto itself. Here are some ideas to consider to help make your next project a colossal misfire.

    Rules of the Road to CRM Success

    - by Geoff Choo

    Driving from point A to point B might require a map, but driving customers to your business requires much more. Creating and sustaining successful CRM solutions requires commitment from your entire organization and a single, clearly defined implementation roadmap.

    Case Studies in Project & Portfolio Management

    From Gartner PPM Summit
    Gartner Vice President and Distiguished Analyst Matthew Hotle discusses the basics of PPM from a conceptual level and looks at case studies of PPM techniques in action. Please note: This PDF version does not include presentation notes.

    The PMO Emergent: Projects, Programs & Portfolios

    From Gartner PPM Summit
    Gartner Research Director Matt Light discusses 10 case studies of enterprises with established PMOs of three types--Lite, Coach and Strong Manager--and describes the distinct functions of each as well as what they have in common.

    Leveraging the Customer to Improve Product Development

    From Gartner PPM Summit
    In this presentation, Gartner's Research Vice President Dale Hagemeyer discusses how leading manufacturers are leveraging customer insights across the organization to enhance new product development.

    CRM Tools: The Next PM Tool?

    - by Andy Jordan

    CRM tools are becoming much more common. Can they assist a project manager as well?

    Components of a Statement of Work (SOW)

    The statement of work (SOW) encompasses the goals, scope, deliverables, cost and schedule estimates, stakeholder roles, chain of command and communication guidelines for a project. Learn how to put a quality SOW together by studying its components.

    Getting to the Bottom of CRM

    - by Mike Bingle

    If CRM were as simple as installing software, no one would be talking about it. A successful CRM inititative goes much deeper, to the very heart of your organization. Here's a perspective on what exactly CRM is and how you can get it going.

    Leading to Success

    - by Ian Whittingham, PMP

    To enhance performance and get a jump on their competitors, companies no longer need managers, they need leaders. Leadership has become a widely examined topic of academic research, especially within business schools. There is now a substantial body of research and literature on all aspects of leadership: what it is, how it influences the behavior of individuals and groups, and how it achieves its effects. Here we take a look at leadership competencies and project results.

    Moving Beyond Certification

    - by Andrew Makar, PMP

    Beyond obtaining more certifications, project managers should take the processes, tools and techniques learned in a certification project and focus on putting them into practice. Training and education is great, but it’s not until you apply the knowledge that you’ll benefit from the hours studying to pass an exam. Here are are just a few ideas on how you can apply your certifications.

    Hubris and Happenstance: Why Projects Fail (Part 2)

    - by Ian Whittingham, PMP

    In Part 2 of the series, we look at how organizational behaviors in the form of systematic biases can influence project outcomes--and how these biases can be used to examine and describe the root causes of failed projects.

    Project Planning: The Flaw Factor

    - by Tom L. Barnett, PMP

    At the beginning of a project, plans are all about approximations. So what aspect of reality is it that creeps into projects and seems to shatter those estimates? Here are seven traps to watch out for...

    What’s The Value of PM to Your Business?

    - by Mark Mullaly, PMP

    Project management value is understood and innate. But when we’re faced with actually having to answer this question--especially to someone that hasn’t embraced what project management provides--the answer of what value it delivers can become much more difficult to articulate.

    Gartner PPM Summit

    - by Janis Rizzuto

    The research analyst's PPM and IT Governance Summit in June will feature new research, new ways to embrace change, a keynote presentation from Tom Peters, and a case study on social media as a PM tool, among other highlights.

    Converting ACT! Contact Data to Siebel Applications

    Getting all of your contact information into a Siebel application can be long and tedious--or it can take about 20 minutes, if you know what you're doing. This document is specific to Siebel Enterprise Applications a CRM software developed by Siebel Systems. It outlines the steps and procedures to be followed while converting contact data from ACT to Siebel Enterprise Application.

    Old World Out

    - by Kathleen Ryan O'Connor

    In a drastic departure from a project management approach heavy on control and prediction, Salesforce.com rolled out an in-house Agile development methodology in just three months. From resistance to breakthroughs, here's a look at how they did it, with some lessons that other organizations can apply to their own transformation initiatives.

    Before You Know It...

    - by Mike Donoghue

    Unchecked and forgotten, minor difficulties are left alone until they bubble up and become real irritations. Having a systematic process in your customer service and support area--one that allows you to act proactively with clients to correct these issues--can set you apart from competitors and give your own project teams peace of mind.

    PMI Launches Consultant Registry

    Online directory created to help organizations search for and connect with consulting forms that best suit their business needs and strategic goals.

    Branding Through CRM

    - by Mike Donoghue

    Examples of branding’s value can be found in a corporation’s Customer Relationship Management operation through its various channels.

    Death and Taxes...and Customers!

    - by Vyom Bhuta

    Some things in life are inevitable--unfortuntely, customers are not. You have to build a strategy to get and keep customers, based on who your customers are. Different types of customers require different CRM approaches, but one thing is certain: You can't afford to ignore CRM.

    The Outsourced CRM SCRMble

    - by Mike Donoghue

    While it has been projected that the outsourcing market for CRM practices will continue to grow throughout the world for the next few years, it has also been found that the desire to employ these resources will be driven more by the need to enhance service offerings and further growth than the need to reduce overhead.

    Strategies for Project Recovery

    - by Projects@Work

    A new study shows that more than a third of projects are at risk and, not surprising, a key factor for recovering troubled projects is the actions of the project managers.

    CRM for Troubled Times

    - by Mike Donoghue

    These are the times when, although we may require support ourselves, our customers need nurturing even more.

    50-Plus Workforce Woes

    - by Bob Weinstein

    For workforce members over the age of 50, a set of challenges is making it even harder to keep their careers on track during the tough economy. What’s standing in older workers’ way? Some studies and trends paint an unfortunate picture.

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    Requirements Management Plan Toolkit
    This toolkit includes a template and white papers to help with your requirements management planning. Download it now.