Online Business > Online Marketing

Annual conference for nonprofit organizations hopes to inspire 'accidental' project managers, bridge knowledge gap and share best practices.

E-mail marketing may look a lot like spam, but when you have permission from your customers, it becomes a very effective targeted marketing tool.

Is there any advantage to using Cloud-based project management tools to manage projects? Is it cheaper and more effective? Are the tools more feature-rich? And what about the disadvantages? Here is what some research has revealed…

Alistair Cockburn organized an event to celebrate and consider the Agile Manifesto 10 years later. It gathered 33 members of the agile community to discuss what agile has solved, what is unsolvable and what remains to be solved. Here, Cockburn shares his thoughts on what was (and wasn’t) accomplished at the event, and where Agile is headed.

With the increase in distributed teams and the rise of online meetings among them, a Web conferencing tool like GoToMeeting Corporate can help project managers accelerate project cycles by enabling better communication, increasing engagement and sharing ownership of project results.

LinkedIn has been ranked the best social networking tool for career builders, and potential employers are keeping a watchful eye on the site. Are you on board?

The International Institute of Business Analysis is now accepting applications for a new professional certification based on level of experience.

Even with the widespread acceptance of social networking, many job hunters aren’t fully exploiting all its advantages. Find out why social networking sites are ideal vehicles for promoting your career.

Trying to figure out how you can use social media marketing to your advantage is an exercise in head scratching. But the medium is also considerably less expensive than other marketing methods (at least initially) and is a frontier that needs adventurers.

Ever wonder how you managed to be on both ends of an e-mail or text message? Here's a reminder about how important it is not to fall asleep at the switch.

Listen up, IT project managers: If you've been casually following the UC market, get on the stick pronto, and find out what's going on. If you don't, your livelihood could be seriously affected.

Many people still do not understand the Standard and the differences between its implementation tools. What are the differences between the OPM3 Standard, OPM3 Online and OPM3 ProductSuite? The answers await inside...

What is maturity? Can an organization be considered mature if it does the wrong things well? What if it does the right things in the wrong way? The OPM3 business standard helps organizations become more mature. But misperceptions still exist about what “maturity” means. This issue is not explained in the standard itself and has never been written about by anyone, so what better place to do so than here and now?

Customers are acting with considerably more caution these days as we see how difficult economic times are putting pressure on them to be more particular about who they choose to do business with. What you don’t want to do is push your customers away...so keep these thoughts in mind.

The thought of going back to school--taking classes or seeking a certification or additional degree to enhance your credentials--can be scary, but it's a worthwhile endeavor. If you haven’t experienced it yet, take some time to explore the options--and even take a course to see if you have “the right stuff” to begin a program of study.

When you need to hire, how do you ensure that you get the right person? This two-part article explores some of those challenges and ways to work around them. In Part 1, we focus on the lead-up to interviews--a process that is often not given the attention it needs.

First, you must understand want you want to be as a company, and why your customers come to you. Then link your organization’s goals and priorities with those customer goals. Steven Rodin, chief executive officer of Storagepipe, explains what strategic focus means to him, and how he balances it with innovation.

Almost anyone with knowledge, access to a computer and the ability to draw an audience has potential to become commentator, pundit and critic--and then progress to mentor, teacher and trusted authority.

Promoting, marketing and branding your internal projects are key elements of successfully implementing change management within the organization--and social media tools are the answer.

Those with solid agile project management experience and knowledge--coupled with an entrepreneurial vision to see the trends and navigate incubating startups to launch--are poised to take great advantage both monetarily and professionally in years to come.

Saying some PPM solutions are “out of reach” for many businesses, Microsoft Project 2010 emphasizes integrated portfolio management capabilities, among enhancements in reporting, demand management and business intelligence. Should dedicated PPM providers be worried?

Organizations keep evolving and changing their direction--tough times make this even more of a necessity. Because of this, a company’s dynamic business operation can result in the creation of important action items for employees, creating new career opportunities in the process.

While training sessions have moved mostly online, there is actually a greater need for traditional training methods than there ever was. Whatever became of designated trainers and committed attendees going to a conference room? Can we bridge the gap?

What do the prevailing wisdom purveyors and pundits believe the top information technologies will be over the next 12 months? Since 2009, these predictions have been pretty volatile...can you guess what's hot and what's not for 2012?

The traditional ways of adding new tools to the toolkit lack innovation and excitement. Fortunately, you don’t always have to travel or take a computer-based test to add a few new tools to the toolkit. Here we present 21 ways to add new tools to your toolkit as an IT project manager or professional.

Gamification of project management practices can potentially do two things better than traditional approaches: engage teams by making tasks fun and improve performance by recognizing achievement on a regular basis. Skeptics abound, but shouldn’t we embrace gaming tactics that work? It's not such an alien concept anymore.

Whether it's around the water cooler or in an online forum, people are talking--and we're listening. With ears open, we've been wandering the gantthead discussions in search of what's really important to project managers.

For the unemployed or under-employed, 2010 isn't looking as sunny as we would like to report. But here are some job-seeking tips and tricks to help you find your silver lining...and maybe your next position.

Are you between jobs? Looking to move on? The latest online poll of the ProjectsAtWork community takes the pulse of job satisfaction and current work status.

Are ad-supported sites or paid subscriptions the way to go? The answer may surprise you.

If you aren't marketing via e-mail, you are behind the times. Of course, if you are going to break into e-mail marketing, you want to do it right. Here's how.

People fail to consider that social networking has its shortcomings--and that there are serious and embarrassing repercussions if not executed properly. As our series continues, we look at more of the seldom-discussed problems.

How do you promote your project management brand in the marketplace? This article provides a few creative approaches to establishing your PM brand and reputation using a variety of social media approaches.

With training professionals and infrastructure staff being trimmed away or asked to take on more functions due to economic stress, people are not getting the information they need in order to get productive quickly. It's too bad you can’t just start running right out of the gate…or can you?

Project managers hate risks. But is this always a good thing? When projects are established, there's a lot of focus on budgets, schedules and scope (and the relationships between those constraints). Here, we argue that there should be more conscious focus on the role that risks play in that equation--and explore why you shouldn’t always try to minimize negative risks.

In a fast-paced world where advanced learning is more important than ever, career-builders have no choice but to be on the upper edge of their learning curve--and online degree programs are making that possible.

The market for PM specialties has been strong for several years, but even the PM job market will feel the effects of this shaky rollercoaster economy.

Changing an iconic product can be perilous. Think New Coke. But sometimes change is necessary. From assessing the business case to implementation, here is a look at how a manufacturing giant used a fundamental project management approach to minimize risk when it sought to modify its most popular products.

Seems almost impossible that 2015 is a mere five years away. Ever stop to think how information technology will change in five simple years? Our esteemed writer pondered that idea, did some research and here is what he learned…

Gartner’s new report on the state of the PPM market evaluates 30 technology providers and identifies important trends, including the infiltration of the SaaS deployment model and increasing support of Agile.