Project managers must ensure that projects are aligned with business strategy and value creation for their company and its shareholders. The author demonstrates the importance of the bridge between the business and project worlds, even when there is not a clear link between their objectives. But one objective always remains the same: to create economic value.
Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile.
How do you communicate project status and raise the profile of your project? This presentation will give you 10 tips for making the people who matter care about your project.
To make the transition to ProjectManagement.com as easily for everyone as possible, the Marketing and Sales Community of Practice Council members will conduct a brief webinar outlining the changes occurring with the PMI Communities of Practice, the transition to ProjectManagement.com, and how to get the most out of the new community at ProjectManagement.com.
Projects typically address a problem or opportunity facing the organization. Professionals leading marketing or sales projects must have a solid expertise in leading teams in the process of defining and prioritizing customer wants and needs. Being able to do so successfully ensures that the project will have clarity and trace-ability of its requirements.
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We are facing a period of unprecedented change. All of those changes have created new and unique challenges that project and program managers face. It's time we get serious about addressing these strategic challenges; here we present five of the top ones.
What might the future look like, you ask? Here are some things to ponder as those wishing to command a greater percentage of our consumer spend are finding ways to “customize our experience" through exploiting the opportunities social media, big data analytics and mobility promise once properly integrated.
Project management is an integral component when launching a digital ad campaign. Here we explore the nuances of digital advertising as they relate to time, quality and communication processes.
How about managing a sales opportunity as a project? Sales pursuits that require multiple meetings with key stakeholders and involve the deployment of significant resources in order to compete for high-value contracts may be managed effectively by using the principles and techniques of project management.
While industry experts agree that not all the ideal benefits can be harvested by a typical CRM solution, organizations should at least target an implementation that sets the foundation for enhancing the customer satisfaction for their products and services in the long haul. So what makes a better CRM implementation?
In a world where key messages are lost in a sea of words, incorporating visual content into project communications can be like sending out a distress flare. This article talks about four ways of using visual content that will grab attention, connect with stakeholders, optimize team creativity and increase corporate awareness of your project.
Rigor in process around project management is not enough to stay professionally relevant. In fact, the nature of our work is such that process may not need to be our primary focus. One PM shares how certain situations can inform us about when process should be emphasized and when relationships should matter more.
CRM tools can offer tremendous insight into your customer base and their needs. Are you leveraging that information? For most organizations, there’s a better approach than the status quo--and the information is already at your fingertips.
For customer-facing organizations, customer relationship management is more than just a sales tool, it’s project initiation manifested. Here, we look at how organizations can better integrate their sales and delivery processes to the benefit of both sides of the business as well as the customer.
For many organizations, a sales cycle is a project--but virtually no one manages it that way. Why not? The answer of course is that no one views a sales cycle as a project...and that's a mistake.
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