We talk a lot about stakeholders. But we often forget that people who actually do the work within an organization's project portfolio and programs are stakeholders, too. And if they're to be effectively supported and motivated to help the organization's project delivery system succeed, you must recognize their needs and aspirations.
Here are four broad stakeholder groups that every organization should be paying attention to:
Team members: There should be clear direction and support to help project team members accomplish their work and earn the opportunity to grow into a leadership role.
Project manager: Success for project managers lies in planning and managing the overall project he or she is responsible for. Organizations can foster their success by providing a supportive environment with effective governance and access to project management skills development.
Program managers or project directors: This is a role focused on achieving organizational objectives through the work of other managers. Successful program managers will deliver organizational change and benefits that correlate with stakeholder and sponsor needs and expectations. Organizational support for these senior roles should focus on creating an environment where the managers can create value for the organization.
Portfolio management and project management offices (PMOs) support organizational governance structures. These management roles are focused on providing strategic advice to the executive. Portfolio managers assess current and planned projects and programs on a routine basis to recommend the optimum mix for future resourcing.
The PMO manager provides input to the portfolio management process based on the performance of current projects. Additionally, he or she provides input to the organization's overall governance structure.
Success in the roles of portfolio and PMO managers is being a 'trusted advisor' to the executives in the organization. From an organizational perspective, effective stakeholder management focuses on supporting the managers and helping them support the business.
Recognizing the needs and aspirations of each of these groups of stakeholders is important if they are to be effectively motivated and supported so they can help the organization be successful.
Do you feel these brief descriptions fit the roles in your organization?
Do you consider members of project delivery teams as stakeholders?