An Eye on Supply

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

Keeping an eye on our suppliers has become more and more necessary of late. In the ever-increasing speed trip down the ramp of badly made cost-cutting decisions, many everyday, mainstream manufacturers are compromising on the quality of their products by making them smaller, reducing the quantity in their packaging or simply using lower-quality ingredients. To help address this, we all need to more carefully monitor the quality of our supplier goods.

For those companies trying to make an entrance into an established market, having a comparable product that can compete with these leaders has become more plausible. Those firms that have enjoyed their “top of the heap” status and think they can reduce their standards and still maintain their selling power need to be watchful of new entrants to the field.

Supplies and Surprise
One problem with keeping an eye on supplier quality today is that materials are invariably coming from further and further distances. Products being made half a world away have stretched the supply chain and made it more difficult to monitor. Broken down into components that are potentially constructed in a number of locations, various logistical providers are then charged with transporting these goods through a network of air, sea and land operations. Keeping up with supply shortages--let alone moving the finished product--becomes a …

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