A Question of Credibility
In a recent study, the Accept Corporation and the Association for International Product Marketing and Management (AIPMM) found that more than 60 percent of executives say they struggle making kill/go decisions.[1] For some reason, there is a tendency to continue projects and activities even when most people involved realize it’s not an optimal use of their time. Organizations generate a cultural momentum that, like a battleship, won’t turn easily or quickly even when the product team is aware of the issues. What causes this culture to develop? Are poorly aligned project incentives causing a proliferation of this behavior?
Let’s look at some additional data to help shed light on this issue. In another recent study, The Study of Product Team Performance, 2012, [2] Actuation Consulting and Enterprise Agility found that:
- Only 33%of product teams have daily priorities that are “strongly aligned” with the organization’s business strategies
- Only 12% of respondents report on time, on scope, on budget performance
- Only 28% of respondents report “hit or miss” or “miss more than we hit” performance
This study also discovered that critical gaps exist in many organizations. These organizations lacked elements such as a multi-year product strategy and product portfolio management.
From these
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You can say any foolish thing to a dog, and the dog will give you a look that says, "My God, you're right! I never would've thought of that! - Dave Barry |



