Toast, Sandwiches and Special Orders
When one has control over one’s product, it can be a comforting thing. You may have developed the most wonderful application since the creation of sliced bread, but even that particular invention has had a great deal of customization over the years and gone down many paths of redevelopment because of its implications (not to mention the impact it had on other products).
Sliced bread is actually a fairly recent phenomenon, having only been around since 1928. The first invention was built by an Iowa jeweler and watch repairman named Otto Frederick Rohwedder who used his mechanical knowledge to design the first machine that could both slice the bread as well as wrap it. Through a baker friend, Rohwedder sold his first machine and the offering of pre-sliced bread began to take off relatively quickly.
The seemingly simple concept and availability of uniformly sliced bread also produced many outcomes. Bread toasters that had been invented previously but stood all but idle on store shelves now had greater application. More bread became eaten as well, even though slices were thinner, as the convenience made it more accessible. That led to growth in a number of other associated markets: butter, jam and other spreads got considerably more use. This shift also meant an increase in the making of sandwiches and the ingredients used therein.
Having a great product and
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