Mainstream Green

Andy Jordan is President of Roffensian Consulting Inc., an Ontario, Canada-based management consulting firm with a comprehensive project management practice. Andy always appreciates feedback and discussion on the issues raised in his articles and can be reached at andy.jordan@roffensian.com. Andy's new book Risk Management for Project Driven Organizations is now available.

“This green thing is starting to catch on…” That’s what an executive commented to me the other day when we were reviewing an RFP that specifically mentioned that respondents should specify how they are incorporating environmental consciousness into their businesses. Now he’ll be the first to admit that he’s not necessarily the most innovative executive; he’s not going to be the first in line to embrace new trends. And while it’s easy to criticize him for being a little behind the times, it actually brought home to me that environmental issues are really becoming mainstream--if he is recognizing it, then it’s been accepted.

Over the last few years, environmental concerns really have become a normal part of doing business--and the opportunity to differentiate yourself by simply being green has disappeared. Now you stand out from the crowd if you aren’t environmentally conscious in your projects. I wanted to explore those issues a little bit in this article from both an organizational standpoint and from the perspective of an individual PM.

Don’t get left behind
A few years ago, a company could stand out from the competition by being environmentally conscious--they could demonstrate that they were the only company in their industry using a particular environmentally friendly approach or technology, and…

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"All generalizations are dangerous, even this one."

- Alexandre Dumas

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