How Would You Like Your Stake?

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

When project stakeholders are in agreement, the planets all seem aligned. In reality though, Mercury, Venus and Earth may see a situation one way, while the remaining worlds can have a different opinion (and let’s not get started on that whole Pluto thing, either).

Multiple stakeholders--multiple opinions. There are so many issues regarding any given corporation, how can there not be disagreement and difference among its management? Bringing these divergent interest areas to the table and having them determine direction consensus regarding finances, professional status and priority, time and resources can be laborious. And did we neglect to mention that office politics can also be an influence? Each stakeholder party may have a vested interest in the organization as a whole, but they more than likely have an agenda that differs from the other members in the group.

When we are looking to the guidance of stakeholders, we define them as senior managers and other people that have a significant influence over the well-being of a business, particularly those individuals that provide backbone services or operational support. Additionally, it could mean representatives from outside an organization, such as customers and user community members. Collaborating together to represent and strengthen an organization, they nonetheless bring competing energies and perspectives …

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