Presenting Your Business Case to Management


Before you can begin to plan the logistics of any project, you’ll need to justify the project with a sound, savvy, persuasive business case and get it approved by the organization’s executive decision-makers. The business case should be a report accompanied by a well-crafted, well-rehearsed presentation that reaches a busy, important audience with the right amount of the right information. It is a strategic marketing entity in a tight package that must be backed up with well-researched facts and figures that speak directly to the needs, goals and problem-solving missions of the business. Make sure the presentation is eye-catching, tight, brief and made up of direct information that speaks the no-nonsense language of the executive audience (i.e., quantifiable benefits, dollars, measurable solutions to business problems and direct means to strategic goals). Here is a guide to help you develop that winning business case presentation.

Related Content

People who downloaded this item also downloaded . . .

Become a Premium Member to Download this Now
Unlimited access to our extensive library of deliverable templates, project plans, presentations and checklists, complete access to all core processes ... and much more.
$249/year at your fingertips
Already a premium member? Login here
If you are a PMI member, you already have access to Premium Content. Simply login using your PMI credentials


Comments (4)

Please login or join to subscribe to this item

"Next week there can't be any crisis. My schedule is already full."

- Henry Kissinger