The project brief contains a brief description of the objective and background/context for the overall project, and outlines the project management framework to be adopted for the initiation phase, including how to measure the success of the phase; deliverables, budget and resources; project activities and milestones; governance and reporting requirements; communication with stakeholders; risk and issues management; assumptions and constraints; related projects and interdependencies; guidelines/standards; levels of review; quality assurance and capturing lessons learned.
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"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons."