Digital Business

Email Notifications are OFF TURN ON
Digital Business Solutions.
I am looking for something that can firmly position a new business in the e-commerce market. Is a Digital business solution the way to go?

Make claer what the business is you want to include. From your total ecosystem possibly only a part will be part of your scope. Define the way you want to use the 'e-word' - digital business, e-commerce or e-business (the jm&co (headstrong nowadays) way give you a direction how you can do it).

In order to become succesful you will need to master a certain number of challenges:
digital channels (which one do you want to use with your customers)
- digital intelligence (understanding you customer)
- digital relation (your customer interaction) and
- your ecosystems integration (including business and EAI)

To answer your question, I think you first need to define Digital Business - as many individuals might not have heard the jm+co definition that you are familiar with.

A Digital Business spans organizational boundaries - including B2B connections on both the selling side and supply side, versus just a typical one-sided B2B or a typical sales-focused ecommerce site.

Dell is the most commonly used example, taking orders over the web, partnering with equipment suppliers like Sony on the back end through a tightly integrated system, building PCs to order just in time, then using UPS not only for delivery, but as a complete fulfillment solution.

It's clear what that level of automation & cooperation have done for Dell. Logically, one would assume that the same would hold true in other markets as well.

A more interesting discussion would be talking about specific markets & potential gains that could be acheived by applying Digital Business models to the space.

Post to This Topic


"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons."

- Douglas Adams



Vendor Events

See all Vendor Events