Sep 24, 2015 1:00 PM EDT (UTC-4)
Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile. Adam will give marketers a high-level view of how mobile can integrate into all consumer touchpoints, including paid, organic, and social media. He will also show how mobile can enhance in-store and on-pack, and open up a new world of consumer insights and analytics. Adam will show examples of successful mobile engagement from major household brands, and given marketers a "crawl, walk, run, fly" tactical approach to making mobile engagement work for their brands and marketing campaigns.