Project Management

First Impressions Part 1: Enter At Your Own Risk

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

If you are in the business of inviting clients, partners or any others to grace the doors of your establishment, then you have the additional burden on your shoulders to maintain a facility that reflects your professionalism and credentials as well as give visitors a good first impression.
Just as a human resource agent scrutinizes resumes, all the vendors, partners, clients and contacts that you need to astound when they step into your establishment looking for subtle cues in your “business face” that prove to them that they want to do business with you.
Admittedly, one needs to be able to afford interior design services to accommodate the necessary bells and whistles that turn a business presence into corporate presentation. However, while you may have minimal control over changing the appearance of stark meeting rooms and messy or over-the-top workspaces, the necessity of creating and maintaining an appealing entryway or lobby should be within your grasp and brought under your purview.
Pause and Effect
What do you think the first impression of your business would be to a stranger?
As an exercise, you could go outside the front door, try to clear your mind of any preconceived notions or thoughts, and then re-enter it--taking note of all the various aspects that catch your eye. If you feel like you need a more unbiased opinion…

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"All generalizations are dangerous, even this one."

- Alexandre Dumas