Project Management

First Impressions Part 3: What a Site!

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

Years ago, people were thinking the Web was just a place where anyone with a computer and a rudimentary knowledge of HTML could post self-gratifying material about themselves and over-hype it through the use of over-the-top animated GIFs.
Maybe that still is happening, but gone are the days when the shortsighted among us said things like “The Internet will never make anyone any money.” Those are the people we all look forward to harassing at annual family gatherings.
In the last installment of the First Impressions series, we described how important it is to attract the attention of trade show drifters and create a memorable experience for prospects and clients so that they will seek you out after the event. In this segment, we go over some of the general rules you should follow when trying to impress people who are making their initial visit to your company’s website.
Dynamics of the Web keep changing; there are always new tricks and trends. But substance of content is always prevalent and the prime motivator for doing business. A site without substance does not reflect well on a company’s offerings of products and services, and a site that demonstrates more special effects than reality is a failed project effort.
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Put your hand up if you’ve ever gone to a website that loaded as quickly as an …

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- W.C. Fields