Hot-Buttered Scrum

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

“It has been 10 years since the Manifesto for Agile Software Development was written. It is time to celebrate, reflect and look forward.”

-- Alistair Cockburn (one of the initiators of the agile movement in software development) on the 10-Years of the Agile Manifesto website

Currently seen as the most active and prevalent agile methodology, Scrum maintains a healthy presence in the project management world by virtue of its simple structure. Because it so dynamically linked to quickly distributable, incremental development, it works well with a software business product/service since its constraints in production are less dependent upon manufactured items for support.

Software certainly requires servers, processing systems, code, etc., but software--in many of its various forms--uses much of this “material” as a baseline from which to work from and operates in a virtual, intangible world rather than one where products are more dependent upon physical properties in order to be exchanged and applied.

These fundamental aspects of its functionality make it easy to match software development projects with Scrum. The wonderful nature of Scrum and the agile methodology, however, is that it is highly adaptable to many technologies and other types of efforts and doesn’t have to stay locked into one project type.

Think of the …

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"If at first you don't succeed, try, try again. Then quit. There's no use being a damned fool about it."

- W. C. Fields