Project Management

Agile versus Aggressive Traditional Project Management: How Corporate Culture Drives the Project Management Styles of Two Different High-Tech Industries

Dorothy Golubski, and Ken Skulina

Profile comparison: Salesforce.com and Lawrence Livermore National Laboratory (LLNL)

Regardless of the  industry, today’s market requires fast development and delivery of quality products to the customer, which are often driven by fixed-time constraints and commitments. In this article, we describe how two very different industries — enterprise cloud computing and government research and development — are leveraging varied methodologies to satisfy these market demands. The agile-based project management used in the first case is compared with aggressive, concurrent engineering combined with traditional project management in the second case. The corporate cultures that influence each industry’s choice of methodology will be discussed.

The comparison is timely; Project Management Institute (PMI) now acknowledges agile project methodology as a complement to the traditional project management discussed in A Guide to the Project Management Body of Knowledge (PMBOK® Guide). Even traditional project management must be modified to meet schedule-driven deliverables.

Many publications address the two project management strategies independently. This paper presents a case study describing how an industry’s culture and environment directly influence the project methodology used to deliver products.

Company Profile: Salesforce.com


Please log in or sign up below to read the rest of the article.

ADVERTISEMENT

Continue reading...

Log In
OR
Sign Up
ADVERTISEMENTS

"In youth we learn; in age we understand."

- Marie von Ebner-Eschenbach