Say This, Not That: What Your Resume and Online Profile Should Have
We see presentations in print, online, at conventions and trade shows, in meetings…all trying to sell us on how great something is and that we need to buy it. This doesn’t just mean to make a purchase, this also means helping us “buy into” the belief that the cold hard cash we are willing to fork over represents a worthwhile investment in a product as well as what it stands for in principle. And while “product” often means something manufactured, it can also apply to resources like a workforce.
Did you know that you are a marketable brand? You may not think about yourself this way, but you are a unique product and the “people in sales” want to use you to represent the entire company (which also happens to be you). To sell you to the public, however, a spearhead marketing campaign needs to brush up your image a bit with some promo work.
How you represent yourself both online and in print is reflected in the words you use. This means demonstrating the skills and achievements you’ve attained in an accurate manner while also trying to grab the attention of both automated and human-based searching techniques. Even if you are not applying for a job and just want to “have your name out there” or are maintaining a profile that is important for building contacts and relationships, it’s important to keep
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