Project Management

The Right Connections: Networking in Social Media Demands Discipline

Rachel Zupek Farrell

In 140 characters or less, you could advance your project management career - or kill it.

That’s why knowing the etiquette of social networks such as Facebook, LinkedIn and Twitter is key to leveraging these potentially powerful assets. “Relationships built through social networking can be the thing that differentiates you from dozens of other candidates,” says Pam Stanton, associate director, global supply chain at biopharmaceutical company Bristol-Myers Squibb, New Brunswick, New Jersey, USA. “But it’s possible to damage your reputation through thoughtless or rude behavior.”

Hiring managers know the value of social media when it comes to vetting potential job candidates: 37 percent of U.S. human resources professionals said they screen potential employees on social networks and 11 percent said they plan to start, according to a January 2012 survey by CareerBuilder. The results aren’t always pretty: Of those that vet via social media, 34 percent said they’ve found information that caused them to not hire the person.

When done correctly, though, tapping into the social network can open job seekers to virtually limitless opportunities. A whopping 92 percent of respondents to Jobvite’s 2012 Social Recruiting Survey use or plan to use social media for recruiting, with 73 percent having made a successful hire …

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- Oscar Wilde