Successful CRM Implementation

Jiju is a project manager who takes on projects that need help. He likes a challenge put in front of him to be solved in a fixed amount of time. Because of this trait, he was fortunate enough to be called upon for completing projects in distress. Through detailed analysis and designing mitigation strategies, he is able to turn distressed projects into successful ones.

A successful CRM solution implementation provides the tools to surge ahead in a competitive market with valuable customer loyalty and an energetic sales force. Or, that is what most of the organizations believe when they embark upon a CRM implementation project.

However, while CRM indeed provides organizations with the impetus to run a well-oiled sales organization with some allusions to developing everlasting customer loyalties, implementing them becomes a chore due to some main challenges--like complexity in selecting the right CRM solution, cost of ramping up the IT infrastructure and true value obtained for customer relationship building.

While industry experts agree that not all the ideal benefits can be harvested by a typical CRM solution, organizations should at least target an implementation that sets the foundation for enhancing the customer satisfaction for their products and services in the long haul.

Stakeholders seeking a CRM solution should understand the benefits that the organization would receive once implemented. An efficient CRM solution should have the ability to address any facets of the customer-facing operations for an organization while providing transactional, analytical and engagement features that increase the sales automation rate and reduce the number of missed customer engagement opportunities.

An implementation team carved out …

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"The industrial revolution was neither industrial nor a revolution - discuss"

- Linda Richman