Project Management

Digital Tops Strategic Priorities

ProjectsatWork.com

Digital business transformation will be substantial in the next five years, and will drive strategic investment, product innovation, customer satisfaction and profits, according to a Gartner survey of CEOs and senior business executives.

CEOs have underlined that growth will be their top business priority for 2016, according to a recent survey by Gartner, Inc. The 2016 Gartner CEO and senior business executive survey found that despite indications that the global economy is struggling in early 2016, CEOs do not plan to significantly change their priorities. After growth (54 percent), the second and third business priorities are customers (31 percent) and workforce (27 percent).

The Gartner CEO and senior business executive survey of 400 senior business leaders in user organizations worldwide was conducted in the fourth quarter of 2015, asking questions about 2016/2017. Most responding organizations were those with annual revenue of $1 billion or more. The survey results show that while business conditions are challenging, CEOs remain confident enough to sanction strategic investments, particularly when it comes to digital business transformation.

"The big rise of explicit mentions of the word "customer" was very noticeable in the results of this year's survey," said Mark Raskino, vice president and Gartner Fellow. "CEOs seem to be …


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