Project Stakeholder Management

Preston Charles, PMP

Preston Charles, PMP, is the founder of Worldwide Advancement Consulting. Worldwide Advancement Consulting provides strategic, operational and project-based support to clients. Mr. Charles has more than 20 years of experience with leading logistics and supply chain organizations. He is a graduate of Morehouse College and the Pennsylvania State University Smeal College of Business.

Abstract
This article serves to highlight the benefits of an important—yet sometimes overlooked—area of project management. The Project Stakeholder Management Knowledge Area of A Guide to the Project Management Body of Knowledge (PMBOK® Guide) may be tempting to overlook when facing tight deadlines for analytical solutions to pressing matters (Project Management Institute, 2013). The message of this article is that proper stakeholder management throughout the life of the project will help a project manager to run his or her project with more efficiency and more effectively. The principles laid out can be applied to any business or organization, but today, we will focus on a warehouse implementation project in Latin America. This example will show how a logistics program manager must effectively manage the expectations of multiple stakeholders from several different companies and governmental agencies. We will explain the perspectives of the many stakeholders along the supply chain and how each of them has an impact upon someone else. Everyone from the manufacturer to the final customer is able to recognize the benefits of successful project stakeholder management.

Introduction
To some, project management conjures images of analysts and people with strong technical minds solving mathematical equations and presenting data by using calculations and jargon that…

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