Top 14 Skills for Digital PMs
In the digital world that we now live in, companies are implementing more and more projects that involve digital content. If you want to be a digital project manager, it is not enough to know the tactics of project management (e.g., how to calculate the critical path or track the triple constraints). For your team to love you, here are some fundamental design and development skills that you should invest in…
1. SEO/SEM: Search engines such as Google are dominating the digital discovery process. If you know how to increase your project’s search rankings, you will give your project more exposure and visibility outside of your team.
2. Writing: Writing is one of the most important skills for any project manager. Without being able to communicate your thoughts in a clear and concise way, your team will not understand your expectations for them.
3. Web Development: Digital projects often involve web development. Thus, knowing the fundamentals of HTML/CSS can be very beneficial. It can also help to know how WordPress works since most websites today are not built off of native code.
4. Analytics & Reporting: Data tells you the intent of your audience. Without knowing how they are interacting with your web project, you will not be able to know how you can improve upon it. Digital project managers need to know how to collect and interpret data.
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