How to Matter
Organizations that recognize and embrace disruption as an opportunity are the ones that prevail in volatile times. And their success is far less about products than it is about value. Here are five ways that companies have survived and thrived in industries ranging from retail and finance, to manufacturing and software.
In today’s economy of volatility and velocity, the lifespan of a Fortune 500 company has plummeted from an average 50 years to a mere 15. When constant disruption is the new normal, how do companies succeed? They find a way to matter.
When we looked at 30-plus case studies of successful companies, we found that they all share an audacious approach to disruption. Large to small, in fields from construction to tech to health care, they win hearts, minds and wallets by innovating ways to stay the obvious choice in the market.
Here are five key ways that winning companies stay on top:
1. Embrace disruption. Great companies recognize disruption and face it. They don’t try to stick to business as usual. They see disruption as an opportunity to adapt and grow, staying the obvious choice in the changing marketplace.
> Case in point: Burberry. When threatened by faster, cheaper online competitors, the legendary retail company confronted this digital disruption head-on. CEO Angela Arendt and
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