Innovation: The Middle Market Is Where It's At
Today, it is extremely rare to find a mid-market business that does not have some international operations. Given the globalization efforts that have been going on for the last several years, that fact should be no surprise.
However, competing in the global marketplace is no easy task these days. So what is the secret for middle-market companies? According to management consultants at Deloitte, mid-market companies are at the front line of innovation. In a Deloitte report, they share that more mid-market companies are “embracing emerging technologies” as an essential element in their strategies for business growth.
Exploring emerging technology is a continuous effort these days given the number of new and emerging technologies that are appearing nearly daily. As many of you already realize, much of that growth is coming from international markets.
The Deloitte Growth Enterprise Services survey (conducted by OnResearch) looked at mid-market companies and is an eye-opening read. The survey dove into current technology trends and the role that technology plays and how it influences business decisions that are taking place in middle-market companies. The survey worked with 500 mid-market companies with annual revenues ranging from $100 million to more than $1 billion. It is important to note that 60 percent of respondents were in the C-suite. Given many users
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