Get Social with Your Innovation
If your organization is struggling to sustain its innovation efforts, then I hope you will do the following things:
- Find the purpose and passion that everyone can rally around.
- Create the flexibility necessary to deal with the constant change that a focus on innovation requires for both customers and the organization.
- Make innovation the social activity it truly must be for you to become successful.
If your organization has lost the courage to move innovation to its center and has gotten stuck in a project-focused, reactive innovation approach, now is your chance to regain the higher ground and refocus—not on having innovation success, but on building innovation capability. Are you up to the challenge?
There is a great article by John Hagel that explores the differences in Passion Versus Obsession. This is an important distinction to understand in order to make sure you are hiring people to power your innovation efforts who are passionate and not obsessive. Here are a few key quotes from the article:
- “The first significant difference between passion and obsession is the role free will plays in each disposition: passionate people fight their way willingly to the edge to find places where they can pursue their passions more freely, while obsessive people (at best) passively drift there or (at worst) are exiled there.”
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