Internal Certification: You’re Smarter Than You Think

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

Who knows your business better than you? If you are an established firm with lots of experienced team members, then you have an educated body of people who have a lot of information and stories to share—ones that can strengthen your business practices, keep staff better informed of the implications of company decisions, and foster a broader base of internal talent and knowledge.

To build and diversify the experience of our companies, we are often told to look to outside organizations and training institutions. New software and technical components that are foreign to an enterprise may require additional education from external subject matter experts; however, the nuts and bolts that hold your operation together—and special conditions that make it ready for upcoming challenges—are intrinsically unique to you.

Perhaps you already have training options in house that support the sharing of your business experience—opportunities such as mentoring programs or lunchtime learning sessions. Great solutions, but they can be somewhat labor intensive and time consuming on a very individual level. As an add-on to building the professional development of your workforce, it might be time to explore the creation of an internal certification program.

Stamp of Approval
Certification programs abound in the professional and technical arena, many with superb …

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