The Evolution of a Great Idea
A few years back, there was a show on television in which a skateboarding entrepreneur opened up a large facility where his friends helped him create and manage. He had a clothing company and wanted to put on a fashion show for his new line.
He asked his friends and co-workers for ideas. The receptionist had an idea for a belt that clipped together rather than having the buckle, because when skateboarders crash, the buckle is known to further injure the rider.
During the fashion show, the entrepreneur debuted this new belt design. The crowd loved it, and he took credit for it. The receptionist was visibly upset. Eventually, at the show’s end, he brought her up on stage to give credit where credit was due. All was well in the end.
The receptionist had a great idea, and it succeeded. In his book Abundance: The Future Is Better Than You Think, Peter Diamandis quotes Sir Arthur C. Clarke on the evolution of a great idea: “In the beginning, people tell you that’s a crazy idea, and it’ll never work. Next, people say your idea might work, but it’s not worth doing. Finally, eventually, people say, I told you that is was a great idea all along!”
So let’s walk through the evolution of this idea and relate it to an idea for programs, projects and so on…
“That’s a crazy idea, and it’ll never work.”
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