7 Steps to Selling Your Vision

Carleton is an Associate Director Portfolio Management in Queensland, Australia.

A new program can be a confusing time for your team and stakeholders. What’s the program all about? How will we know that we have delivered? At this stage, the end goal may be as little as a vaguely defined strategic intention.

As the program manager, your task is to be a leader capable of inspiring the team and stakeholders to do whatever it takes to deliver the greater strategic initiative. One key tool you can use to manage this uncertainty is the program vision statement. A well-constructed program vision defines the reason for the program and sets up an aspirational goal that serves as a guiding light across the life of the program. Here are seven ways to make sure your program vision sticks.

1. Define your vision. It is difficult to get your team and stakeholders to buy into your program until you have a well-defined idea for them to follow. Ideally, this takes the form of a short statement expressing the overarching ideal of the way things will be if the program succeeds. It should be short and easy to remember.

A good vision statement describes a compelling future view of the world that engages not only a rational factual response, but also an emotional one. People need to feel the need for change. The statement should embody the strategic imperative, the threats and opportunities that the program must consider—and from these provide an outcome that…

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