Understanding Collaboration and How to Leverage It for Project Implementation
When problems are tackled collaboratively, usually the organization wins. This is where effective collaboration requires more than technology. It demands the right mind-set and strategic framework. In a world increasingly ruled by technology and communication, it’s no bulletin that email, instant messaging, file- and document-sharing applications, video meetings, social networking, and shared workspaces are the glue that holds business interactions together.
Beyond the capabilities of modern technology, there’s a subtle, but important, fact that the most powerful solutions are only as good as the people using them. How effectively product designers and consultants, salespeople, technicians, and other support staff collaborate determines whether an organization soars or stumbles.
“Globalization and the shift to an information-based economy is making collaboration more important than ever,” says Evan Rosen, author of The Culture of Collaboration (2009), and keynote speaker and executive director of The Culture of Collaboration Institute in San Francisco, CA. “There is a growing realization that people must work together within a company, but also with business partners and customers. They must create value whether they’re in the same room or located on different continents.”
What Is Collaboration?
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