Achieving Sustainability Requires Continuous Innovation & Talent
Boards of directors and C-level executives are no longer just working to achieve success. No, they are now expected to achieve and maintain sustainability in the face of the most challenging and dynamic operational environment in history. To do this, they must constantly refresh their organization’s products and services as well as infuse new capabilities. That requires innovation.
In addition, it puts executives and managers (especially project managers) in the hot seat. After all, program and project managers are tasked with delivering—on time and within budget—the new products, services and capabilities that refresh the organization’s competencies and infuse the new capabilities necessary to achieve and/or retain competitive advantage.
A number of strategists have begun issuing a common warning about constrained views of innovation and change in the not-so-distant future. This is often referred to as tunnel vision. Tunnel vision is a narrow view of a specific environment constrained by the past—and at least partially focused on a limited mental model of the future (that is at least partially based on the past).
This is becoming highly problematic for organizations around the world. The future is being created in the labs and minds of individuals everywhere. To be successful, an individual or organization must open their minds about what
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