How to Use Social Media to Showcase Your Skills

Elizabeth is a freelance writer and project manager living and working in London. She runs The Otobos Group, a project communications consultancy specializing in project management.

LinkedIn is the gold standard professional networking site in much of the English-speaking world and beyond. Having a great profile can encourage employers to get in touch and help build your credibility as a professional project or program manager.

Social media is a good way to showcase what you can do, and it’s free! In this article, I’ve got some tips for creating a fantastic LinkedIn profile, but you can also use these for any other social network you are active on (including our own network here).

1. Use a professional headshot for your picture. Yes, we know you’re a fun-loving hiker with dogs, but keep those pictures for Facebook or Instagram. Your LinkedIn profile picture should be a smart-looking headshot, in focus, preferably on a light-colored background. Oh, and make sure you actually have a photo so that potential employers don’t see that grey faceless head icon.

2. Check your contact details. Make sure you review your contact details and check they are up to date. When I reviewed my account, I found a Twitter account listed that I haven’t used for over five years. That’s not a good first impression for an employer who clicks across! (Especially when I have other, better social networks I could be directing them to.)

3. Check your job history. If you haven’t been on LinkedIn for a while, you might find that your …


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