Project Management

Giving Until It Doesn't Hurt

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

The acts of donation and charity often mean making a grand gesture or a “big splash” to help demonstrate one’s commitment to an altruistic cause. While these actions can make large impressions and have a great impact, they also are hard to accommodate by many individuals and organizations.

To make a difference, it often feels like a person or corporation has to give large amounts of money and overextend their generosity. That may work for those who have lots of assets or disposable income, but the majority of us are not able to show their philanthropy for fear of looking cheap or unsympathetic.

By borrowing from donation models such as the ones promoted by the Salvation Army and other similar organizations, the digital world has found ways in which we can all make incremental contributions that do not feel as fiscally painful and can be more widely practiced.

When this form of donation is encouraged, it is also possible to solicit more individuals and build greater and more communal involvement, thereby increasing the potential for a larger contributor base. This can especially help small philanthropic efforts that might otherwise feel separated or neglected because of their size or type of need; however, it also can help expand the support for causes that might be considered geographically disconnected.

It also helps provide those with big hearts …


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I hate asking for change. They always make a face. It's like asking them to donate a kidney.

- George Costanza

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