Your Post-Pandemic Strategy
Like many of you, I feel helpless right now. It feels like there is nothing I can do to help support my family and friends as we all come to terms with this poorly understood virus that has decimated every aspect of what passed for normal life just a few short months ago. All any of us can do is follow the guidance of the experts, support those people around us as best we can, and hope that things improve soon. But actually, there is more you can do, especially if you are a leader in your organization.
I am hearing from a lot of my clients who are having to abandon their strategic plans for the year and are looking for ways to mitigate the damage. They are looking for a tangible plan that they can put in place to help their businesses recover from this crisis as quickly as possible. They feel frustrated that they are so helpless to respond as they see more and more of their investments fail.
It may be premature to finalize the plan, but leaders can, and should be thinking about how they are going to help their business through this period. And that thinking has to focus on a number of different areas:
> Is your business doing everything possible to maintain its core operations today? This is a wide-ranging category and is by far the most urgent area of focus for business leaders. It implies not just the focus on necessary business, but also the suspension of
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