4 Questions Must Drive Your COVID-19 Response
In the first half of 2020 a lot has changed. Heck there isn’t much that hasn’t changed! And as the focus shifts back to the future, the impact of that change has to be understood and addressed. If organizations are going to come out of this crisis with a strong strategic position, they need to successfully answer a number of key questions. And those questions are the same whether you work in an industry that has been virtually shut down by COVID-19, or an industry that has been able to thrive because of the shift in how people live and work.
All organizations are looking to put themselves in a position where they can adjust to the new normal as quickly as possible, whether that’s a recovery from the brink of bankruptcy or taking advantage of an unexpected and substantial expansion in their business model. They are going to be looking to build a business that is more resilient and an organization that can adapt to what will inevitably be a highly fluid environment. That starts with the right strategy—investing the organization’s assets in such a way that the best possible benefit can be achieved in the shortest amount of time. Here are the questions I believe will start that process.
How much money do we have?
The financial impact of the pandemic has been severe. The funds available for investment in discretionary work will have been
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