Project Management

5 Ways to Embrace Digital Transformation Projects

PMI Toronto Chapter

Bruce is the founder of, a resource for growing IT project managers.

Digital transformation (DT) has been gaining in popularity since 2017, according to Google Trends. Like any trending concept, some of you may be inclined to dismiss it as the flavor of the month. The fact that this idea has gained steadily in popularity for more than three years suggests it’s here to stay.

What Is Digital Transformation?
Before we go any further, let's pause for a moment to define the term. According to George Westerman, a research scientist at MIT: "Digital transformation marks a radical rethinking of how an organization uses technology, people, and processes to fundamentally change business performance."

Take note of the key terms in the definition like "radical rethinking" and "fundamentally change business performance." These terms tell us that digital transformation involves taking on risky goals. That's why it is no surprise that 70% of DT projects "do not reach their goals," according to research reported in Harvard Business Review.

Digital transformation matters for project managers for a few reasons:

  • DT projects have a significant impact, so leading these projects successfully to completion will reflect well on you.
  • DT projects will allow you to grow professionally.
  • Many DT projects fail to deliver value, so project managers have the chance to add significant value.

The 5 …

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"Humanity has advanced, when it has advanced, not because it has been sober, responsible and cautious, but because it has been playful, rebellious and immature."

- Tom Robbins