Engaging a Distributed Workforce
We talk a lot about organizational strategy and how important it is to set realistic but challenging goals and objectives; how having a corporate vision drives long-term success; and how concepts like enterprise agility and innovation help organizations succeed. But what is an organization or a company really? Lawyers will have one answer, accountants another, but from a business perspective it’s really just a group of people. In terms of how it operates, it’s not something that can be separated from the employees of the organization. And its success, or failure, depends on how engaged, motivated and committed those employees are, how well they work together.
For many businesses, how their employees interact with each other, and with other stakeholders, has changed significantly. The shift to remote working that came about as a result of the COVID-19 pandemic is still ongoing for many industries and geographical areas. In some cases, organizations plan to make it a permanent shift because they have found it to be effective and efficient—as well as being accepted by employees. When the concept shifts from a temporary solution to a problem, to a permanent or semi-permanent business approach, it requires further adjustments to be made, and I think one of the most critical is how organizations engage with their employees to keep them informed, engaged and motivated.
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