Spotlight on CRM
The concept of Customer Relationship Management (CRM) is not new. What is new is the technology that enables good CRM, and it is getting better every day. The company that created the latest in technology bills it as eBusiness Relationship Management. We’ve come a long way, baby!
THE CRM Connection
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Why should you be interested in CRM? Clearly, with the improvement in the quality of products and services resulting from previous waves of enlightenment, it is now very difficult for a company to differentiate its product or service based on quality alone. Today,
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