Categories: Business Transformation
When market environments or conditions shift, organizations must often make fundamental changes to how they operate in order to cope
Business transformations—which are initiated in reaction to current or foreseen pain points, such as cost reductions, capability builds or digital transformation—create a new capability or a new reality in a sustainable, consistent and collaborative way
The process should be like film making
In filmmaking, everything starts with an initial story or a vision of what the film will be about, the message it is going to send, the general purpose and so forth. I have no doubt that great film directors can actually see the film in their head before anything is spent or made.
Leaders of business transformation programs must also understand their purpose and visualize success at all levels—including the end game—before making a single change.
At the same time, leaders should have a thorough understanding of the people involved and the business processes being changed. Before executing on tactical projects, a successful transformation should first seek a clearly defined purpose and attain a solid understanding of people and processes. After all, people and processes are the binding fabric of all transformation efforts.
You must understand how the change you are bringing will affect how people behave, communicate, think and do business. To me, people are the single most important aspect of ensuring a successful and sustainable transformation.
So, start by understanding:
- The landscape: Who is involved?
- The motives and agenda of all affected.
- How will those affected view success?
- Answer the “What is in it for me?” question.
- The baseline of skills and career aspirations for those involved. If you don’t, you could set those affected up to fail when you implement a change that is not supported by their aspirations or skillset.
That should serve as a good basis to build quality engagement and communications. The goal is to create a collaborative and transparent platform to ensure that all requirements are captured.
People and process go hand in hand. You cannot understand one without the other.
A successful business transformation seeks to understand the current processes, variations, inconsistencies, pain points and interdependencies before venturing into changing systems, organizational structure or implementing a new way of doing business.
A business process to a transformation is like a compass to a ship. It ensures the business transformation team is:
- Moving in the right direction.
- Focused on true issues or opportunities.
- Understanding the complexity of changing the way business is done and the interfaces and dependencies this might entail on other parts of the business.
- Rallying the troops around processes rather than around people.
- Using meaningful metrics to measure success.
Has your organization undergone a transformation recently? How did you ensure you were moving in the right direction?