Are you a Project Manager or an IMPACT Driver?

From the I wish I had me when I was you... Blog
"I wish I had me when I was you..." That expresses precisely how I feel each time a project manager or PMO leader tells me a story about their frustrations encountered while trying to create effective and sustainable change, build (or fix) a PMO, or deliver projects successfully. I always think to myself…I wish I knew then what I know now. I’ve made it my mission to share with you everything that I have learned while creating change and building PMOs in both large and small organizations for the last 24 years, many of those years as an employee in the "hot seat" responsible for building internal capability. I’m hoping these articles help you along your journey as you continue to evolve and develop skills and techniques to be the high-IMPACT leader you are meant to be. Learn more at

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Recent Posts

Becoming a Customer-Centric PMO

10 Steps to Ensure Project Rescue Success

Things to Stop Doing to Be High-IMPACT

The Big Credibility Differentiator

Did You Know That Project Management Can Change The World?

The Project Management profession is shifting in some very important ways…are you ready?

The world is seeing an accelerating speed of innovation as problem solver and change happening at an almost frenetic pace. Companies are going through transformations almost as a matter of course and it’s hard to keep up. But this is our golden opportunity, our chance to show just what project managers are made of.

Why do I say that?

Project Management is the MOST equipped profession for driving IMPACT during these times of chaos, accelerated change, and general impatience we have developed globally. We have a unique skill set that has been honed and designed specifically to take these new ideas and transform them into value-based solutions, all while taming the chaos.

But how do we step up to this challenge?

Not by doing things the way we’ve always done them! Many of us have gotten too comfortable and complacent. We’ve chugged along doing our projects, jumping from one to the other, staying heads down on the work in front of us and we could let this golden opportunity pass us by.

Here’s how to prepare yourself for the future of Project Management:

1. Understand that only you can decide to be an IMPACT Driver.

This means deciding to take control of your own career. Don’t wait for your company to send you to a training class or miss out on a great opportunity because your company doesn’t pay for training anymore. More and more companies are not paying for training for their staff or don’t give them access to the resources that are really going to move the needle. Develop your own career plan and seek out opportunities to develop skill sets in job rotations, new opportunities, or training that addresses where you want to go (not where you are), or where they want to put you. Do not settle. You must develop your skills, open your eyes to new ways of doing things, and understand that the status quo will leave you in the dust.

2. Know the difference between performance and value.

There is a three-letter acronym that many of us hold dear: EVM (Earned Value Management). While this is an important key to measuring performance, it doesn’t do anything to tell you about value. How can that be? Yeah, I know. It’s a beautiful irony.

Think about it. EVM tells you a great deal about how the project is performing against the planned schedule and cost constraints, but it doesn’t really tell you if the scope being delivered will generate the IMPACT that is expected. That’s VALUE. HINT: guess what the organization is paying you, expecting you, to deliver?

EVM and other similar metrics are necessary so that we can monitor and improve performance, but this is not the same as measuring, delivering, and realizing IMPACT and value.

You will start hearing more about ROI (Return on Investment) going forward. It’s the new three letter acronym every project manager should be using. It’s the term being used by the business leaders as they develop their business cases and decide which projects will get funded. It’s that promise of ROI that determines what projects are worth the time and energy, and of course, money. It’s also to keep in mind that if an organization is investing in projects, then it stands to reason that an organization is also investing in project managers to deliver those projects.

3. Understand the role of IMPACT Driver.

When you are given budget to do a project, you have assumed a fiduciary responsibility to spend that money in a way that always has the best interests of the investor in mind. Sometimes this means your project should be canceled if it won’t achieve the intended value. There’s no reason to throw good money after bad. You need to put ROI first and worry less about your “baby” being taken from you.

If being over budget and schedule means that the value the project could generate will double, it might be worth the overruns. That’s a business decision you need to prepare the project owner to make – but you need to have the ability/skillset to recognize it and most importantly, be able to communicate it to those who will make that decision. You must be looking for these opportunities and be comfortable sacrificing your perfect project performance record for real value delivery.

4. Understand that projects are the means, not the end.

We spend so much energy and focus on the project and define our own success by how the project performs, “I brought my project in on time and on budget, therefore I was successful” or how thorough our process has become, “We have created 45 new templates this month.”

The organization thinks of projects as investments and is investing in the project and the project manager to drive the business outcome they are trying to derive - the project is therefore a MEANS not the END.

Stop worrying so much about process. I’m not saying don’t have one, but I assure you, the business doesn’t care about metrics related to how many templates you have created or how many steps are in your process (fewer is better here). What they want to know is does that process get me the high-IMPACT outcomes I’m looking for with my investment? Measure outcomes, not templates.

5. Speak their language, not yours.

Sometimes we complain because the “business” doesn’t “get it” when we try to talk to them about project management. We are the ones missing the point.

It isn’t about making sure the business understands project management speak. It’s about making sure you understand how to speak to them in their terms – how to translate “project into business-speak.”

Why is this critical? You must understand the business value and be able to articulate the way your project is going to drive that business value, deliver outcomes that move the needle in the organization, AND COMMUNICATE the outcomes and value. IMPACT Drivers can clearly articulate the value and impact that their project will have on the end consumer.

6. Be a commitment keeper, not just a commitment maker.

With leaders having less and less patience in this fast-paced environment, trust is going to be critical for your success. It’s all too easy to just say yes when your sponsor asks for changes that are going to throw your project off course. You certainly need to look at every change request through the eyes of an ROI-seeker, but you also need to be crystal clear about what you can and cannot do, so that commitments are not just made, but kept. This will build your credibility and ultimately earn you a seat at the table when tough decisions need to be made. They will know they can count on you.

IMPACT Drivers don’t just talk a good game, they deliver.

7. Train for the future, but don’t look for more of the same.

There are so many courses out there that all look the same. They teach you the same steps in a methodology, they emphasize the same old techniques and they are all emphasizing the same things: project success equals business success. Now we know this is not true.

IMPACT Drivers look for new ways to gain the crucial skills that will help them advance their careers, position them for the future, and empower themselves to be organization strategy partners.

8. You will determine the future of Project Management.

No pressure or anything, but each of us must take an active role in determining where we want this profession to go. We can either be the super heroes that drive future transformation or we can sit back and watch as the world changes around us. The choice is yours. It all starts with you. Drive the change you want to see in the world.

Just remember…Project Management is not the end game. It is simply the engine we use to drive IMPACT and now you can become the IMPACT Driver.

Thanks for taking the time to read this article.

I welcome your feedback and insights. Please leave a comment below.

See you online!


Posted on: January 15, 2018 07:59 AM | Permalink

Comments (7)

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Excellent article Laura, thanks

Thanks for this article.

Thanks for sharing this, Laura - great article!

Thank you Laura for an informative article on how to be in-step with future of project management.

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"Imagination is more important than knowledge, for knowledge is limited while imagination embraces the entire world."

- Albert Einstein