Elevator pitch is a technique how to introduce yourself, your company or a product in a short, spot-on and engaging way. Why not use it when presenting the project, you’re currently working on? We all need to sell and promote our projects from time to time so it’s better to be ready when it needs to happen. Having your elevator pitch ready may help you to impress potential team members, get attention of key stakeholders or make users of your future project outcomes interested and engaged.
The elevator pitch is actually named after average length of an elevator ride, which is assumed to take 30-60 seconds. To make sure that you can deliver your elevator project pitch on time, the best is to write it down and practice.
1. Summarize how does your project create value
When thinking about the value, imagine what should change after the project is delivered and what is the issue or problem you are trying to solve.
I was recently chatting with my friend and he told me that he works on a project of leukemia cure and rolling it all over the world. It made me instantly jealous that I'm not part of his team.
His job title is IT Integration Manager. He works with SW solutions and he could as well talk just about that. But what matters is why are those software applications in place and what is their purpose - to get the treatment to patients.
2. Explain main project outputs
When it comes to describing which capabilities, products, services or other deliverables the project will create, stay focused on end results and avoid too much detail. Remember 30 seconds!
3. Share the goals of your project elevator pitch
After you summarized the project value and outcomes, say clearly what you’re looking for from the person you are talking to. Don’t let people guess because you may miss your opportunity.
Are you hoping to schedule a meeting to discuss the project further because you need a specific input or support? Do you wish to get that expert on board? Just say it.
4. Put it all together and practice
Write down your points and practice to see if you can make in a 30-60 seconds time with clear articulation. Avoid use of too much of specific terms to ensure that your audience will understand you even without being experts in your field.
Hope to see some examples from you!!