Project Management

Introducing The Transformation Management Blog

From the Transformation Management Blog
The digital economy has fueled executive appetite for transformation. This blog highlights the challenges and opportunities of orchestrating digital business transformation successfully. It covers a broad range of transformation topics—from digital business models and innovation, through to transformation mindsets and value creation.

About this Blog


Recent Posts

Your Own Digital Revenue Channel

Envisage, Enable and Orchestrate Transformation

Business Transformation Management Methodology

Digital Reinvention Versus Digital Sugar Coating

Operating Model Reinvention

With this being my first post on let me introduce myself.

For over two decades, I've helped organisations throughout the world generate commercial value from technology. In that period, my career has moved from project management to transformation management, and in more recent years I've had the pleasure of providing transformation advice and guidance to C-level executives at some of the world's largest organisations.

As demand for my time out-weighed my ability to supply it, my availability to physically help on client sites was maxed-out. My situation was even more challenging because, over those years, much of my work had been spread over many countries. 

I continued to struggle with this until one day I found myself stranded at Unilever in Poland when I was due to be delivering a transformation training class to 15 executives in Saudi Arabia the next day. The visa being issued into my second passport had been held-up at the Saudi consulate in London and I let down all those Saudi executives. Letting down those people was simply unacceptable, and something needed to change for me. I knew I needed to change the way I worked, but I didn't want to go down the route of building a consultancy practice.

My light bulb moment came when one day I thought to myself, "with technology so accessible and affordable, why don't I do what I help my clients with and transform the way I worked using digital? I could create a digital version of what I help companies with, which they could buy online. While they wouldn't get to work with me in person, they could at least get access to my knowledge - very affordably, conveniently, and from anywhere in the world."

Within a year my new digital business model was fully operational and profitable. Three years on, that business has helped thousands of professionals throughout the world, which I wouldn't have achieved using my traditional consultancy model. I had disrupted myself using digital. Something that many organisations find incredibly challenging because of their size, complexity and traditional ways of working.

The course that launched my digital education platform is based on THRIVE - a Digital Business Transformation framework consisting of six guiding principles for transformation leaders and managers, and an extensive body of knowledge.

In recent years we have witnessed tens of thousands of executives and managers in established companies wanting to piece together innovation, digital use cases, the digitisation of operations and new business models, transformation best practices, prioritised transformation portfolios, cultural change, business value creation, intangible return on investment, and many other components of transformation. But often they don’t know how. They know they need to innovate, digitise and transform the business, and they know that business value is core to this, but they don’t know what to transform and how to do it right.

THRIVE and its six guiding principles of Transformation, Holistic, Response, Innovation, Value and Enterprise - helps them tackle the new digital economy opportunities and challenges, and no executive can afford to approach transformation without embracing these principles.

Digital business transformation calls for a combination of strategy and execution, and a fine blend of the ingredients they each consist of, but when a Harvard survey reveals that only 8% of leaders are very effective at both strategy and execution, that's a worry. Similarly, Gartner forecasted that while 75% of businesses will have digital business transformations underway, only 30% of those efforts will be successful.

From this and other research, it’s clear that many operational leaders under-estimate what successful digital business transformation requires. This means that thousands of well-intentioned teams around the world are embarking on their transformation journeys unprepared, and unknowingly steering their transformations into trouble.

So by sharing transformation knowledge online, my goal is to help as many people as possible be among the minority who will learn to orchestrate a high-performance transformation, which in turn will delight their stakeholders and customers, and enhance their reputation as orchestrators of transformation.

If you're interested in following along - starting today - I intend to publish one post on this blog every Wednesday.

Posted on: September 04, 2019 05:31 AM | Permalink

Comments (15)

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Thanks for sharing this Rob. Transformation Management which I find closely related to Change Management is very important. I look forward to your Wednesday posts.

Hello Rob, thank you so much for sharing your experience and for sharing transformation knowledge with us! I'm looking forward to your weekly posts.

Thank you for sharing this information Rob. Looking forward to your regular posts.

Thanks Rob for sharing

Thank you Rob! The time is right! The time is now! Looking very forward to your weekly posts.

Interesting thoughts thank you for sharing!

Need of the hour, please share your thoughts, it might help many members :)

It sounds like you're succeeding at something that I've been thinking about for a while. I may be in touch with some questions.

Interesting, thank you

Thank you all for the warm welcome to

Thanks for interesting article.

Looking forward to your next post. The subject is very interesting. Hope to see practicals hint.

Yes it easy to talk about transformation management, but apply in practice is harder then it seems. Looking forward to your next post.

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