Categories: business case
When your project is making a tangible financial contribution to the company’s profit or revenue, then putting your business case together is pretty easy. If the financial case stands up, many execs will put a tick in the box. But when you can’t demonstrate that there are financial reasons to do your project, should you put the business case in the bin?
No, of course not. There are lots of non-financial reasons to invest money in a project. And some of them might even pay back in cash! It’s just that measuring them and attributing the benefit specifically to your project could be difficult to do.
Here are 5 common non-financial benefits that you could consider adding into your business case, even if there are plenty of cash benefits too.
There’s more information about the concepts of non-financial benefits in this article.