Categories: Agile, Collaboration, Communication, Digital, Disruption, Diversity, Innovation, Leadership, Project Management
6:30 am : My alarm wakes me up, I reach out to my smart phone, checking my project whats app group. I catch up on the project status, progress that happened overnight IST but US day time
8:00 am: I book my ride on SRIDE ( a ride sharing app) to office
8:30 am: I am at my desk, browsing through the yammer groups catching up on the feedback from our beta users on our last week’s software product release
9:00 am: Time for my online zoom meeting with my team across 5 locations in India ( Mumbai, Pune, Bangalore, Kolkata and Hyderabad)
10:am: I log into linkedin checking on social media marketing group for social media marketing techniques and industry news for brands, products and services
12:00: While at lunch, I send birthday wishes to my cousin through Facebook messenger. I also plan my weekend, responding to facebook events happening in my locality
4:00 pm: I join a yammer chat on new HR policies that are been launched in the organization
5:00 pm: I log into twiiter for updates on the ideathon organized by our organization for solving social challenges with technology
7:00 pm : I retire for the day posting project status on the project whatsapp group for my US team to catch up when they come to work
Evident from the above I heavily leverage social media or social networking tools ( though mostly internal) for communication , collaboration soliciting customer feedback and learning in my projects today.
According to the Global State of Digital Report the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. So is it slated to grow even more? Will social media increase prominence in the #futureofWork? Three reasons which strongly suggest that this may be the case
- Social workforce: Millennials the early adopters of social media becomes the workforce of the present. According to Pew research center, while the share of Millennials who say they use social media has remained largely unchanged since 2012, the shares of Gen Xers, Boomers and Silents who use social media all have increased by at least 10 percentage points during this period 2012 to 2019.
- Dispersed workforce: The future of work is anywhere. 83% of workers now work remotely , 70% think going to office is not necessary, 23% of remote workers now say their organization is fully distributed and this trend is slated to dominate in 2019 and beyond.
- Connected Future: The connected product, the connected asset life cycle management, the connected ecosystem implies that the future would be connected. We need platforms to support this connectiveness, social media with it’s wide usage and reach could be one of these platforms.
How can project managers leverage social media in #futureofPMWork?
- Building relationships: The #futureofPMWork will be revolve around workforce and customers with short attention span. Building relationships can enable the project managers to engage teams to their work and the products that they build, for customers to the products that they use. When used rightly virtual social networks can help us to build these relationships.
- Encouraging diversity of thoughts: Stemming from point 1, relationships opens channels for individuals to generate ideas, collaborate, share, solicitate feedback. This results in diversity of thoughts which helps organizations to stay ahead of the curve. How? Refer to my article on how diversity can help to proactively transition to the future.
- Effective communication and knowledge sharing: To take advantage of a large dispersed, diverse workforce, effective and on- time communication and learning from each other is critical. Instant messaging applications microblogging sites could be leveraged in these areas of course with compliance limits.
How else can we leverage social media in #futureofPMwork? Love to know your inputs on this.