Project Management

Social network, the Future and the Future of PM Work

From the The Future of PM Work Blog
What will the future be like for project managers? How will our teams change? Will robots displace human beings? Will we be able to have an edge in the age of AI? This blog will focus on our future of work—including current trends and future trends that we will experience in our workplace. Learn how project managers can leverage these trends to amplify value for customers, stakeholders, teams, the organization as a whole—and themselves. It’s all about proactively managing the transition to the future!

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6:30 am : My alarm wakes me up, I reach out to my smart phone, checking my project whats app group. I catch up on the project status, progress that happened overnight  IST but US day time

8:00 am: I book my ride on SRIDE ( a ride sharing app) to office

8:30 am: I am at my desk, browsing through the yammer groups catching up on the feedback from our beta users on our last week’s software product release

9:00 am: Time for my online zoom meeting with my team across 5 locations in India ( Mumbai, Pune, Bangalore, Kolkata and Hyderabad)

10:am: I log into linkedin checking on social media marketing group for social media marketing techniques and industry news for brands, products and services

12:00: While at lunch, I send birthday wishes to my cousin through Facebook messenger. I also plan my weekend, responding to facebook events happening in my locality

4:00 pm: I join a yammer chat on new HR policies that are been launched in the organization

5:00 pm: I log into twiiter for updates on the ideathon organized by our organization for solving social challenges with technology

7:00 pm : I retire for the day posting project status on the project whatsapp group for my US team to catch up when they come to work

Evident from the above I heavily leverage social media or social networking tools ( though mostly internal) for communication , collaboration soliciting customer feedback and learning in my projects today.

According to the Global State of Digital Report the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. So is it slated to grow even more? Will social media increase prominence in the #futureofWork? Three reasons which strongly suggest that this may be the case

  1. Social workforce: Millennials the early adopters of social media becomes the workforce of the present. According to Pew research center, while the share of Millennials who say they use social media has remained largely unchanged since 2012, the shares of Gen Xers, Boomers and Silents who use social media all have increased by at least 10 percentage points during this period 2012 to 2019.
  2. Dispersed workforce: The future of work is anywhere. 83% of workers now work remotely , 70% think going to office is not necessary, 23% of remote workers now say their organization is fully distributed and this trend is slated to dominate in 2019 and beyond.
  3. Connected Future: The connected product, the connected asset life cycle management, the connected ecosystem implies that the future would be connected. We need platforms to support this connectiveness, social media with it’s wide usage and reach could be one of these platforms.

How can project managers leverage social media in #futureofPMWork?

  1. Building relationships: The #futureofPMWork will be revolve around workforce and customers with short attention span. Building relationships can enable the project managers to engage teams to their work and the products that they build,  for customers to the products that they use. When used rightly virtual social networks can help us to build these relationships.
  1. Encouraging diversity of thoughts: Stemming from point 1, relationships opens channels for individuals to generate ideas, collaborate, share, solicitate feedback. This results in diversity of thoughts which helps organizations to stay ahead of the curve. How? Refer to my article on how diversity can help to proactively transition to the future.
  1. Effective communication and knowledge sharing: To take advantage of a large dispersed, diverse workforce, effective and on- time communication and learning from each other is critical.  Instant messaging applications microblogging sites could be leveraged in these areas of course with compliance limits.

How else can we leverage social media in #futureofPMwork? Love to know your inputs on this.

Some interesting thoughts shared by the community here. Please feel free to add your thoughts. Photo by William Iven on Unsplash


Posted on: October 20, 2019 11:38 AM | Permalink

Comments (10)

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Dear prya
Interesting your approach to social media
Thanks for sharing
I believe that the systematic use of social media to solve situations related to Project Management has, in my opinion, a small problem that needs to be solved:
The traceability of project related information

Good post, Priya - it highlights the upside of using social media. However, it is also important to understand the potential downside and to ensure that stakeholders are making appropriate use of it and not putting our companies or projects at risk. Perhaps a topic for a future post to cover the "cup is half empty" side of the discussion?

Transparency and collaboration are great. Centralization of content is also great. There is significant value in all of this. However, there is certainly a level of caution for what information is shared and the direction of conversations, e.g., don't get too comfortable.

@Rami thank you !

@Luis, with regards to traceability, we usually group posts with # tags, but yes there needs to be some formal way to do this

@Kiron, thank you, like all other methods, use of social media has to be within compliance limits. In my opinion we cannot avoid the use of social media in the future due to the increase in connectiveness. As you said we need tread with caution.

@Andrew thank you for your inputs.. yes don't get too comfortable, trad with caution

Very interesting., thanks for sharing

Awesome Post! Thanks for sharing this information!

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