Today, we welcome Cindy Anderson (LinkedIn Profile) who is the VP, Brand Management at Project Management Institute (PMI)®.
This interview was recorded at the PMI® Global Conference 2019 in Philadelphia, Pennsylvania, USA. We'll talk about the elements of PMI's new brand and the fact that there is a lot more to it than "just" a new logo. And that's an important distinction. While the new logo is what most of us see, the new brand and its slogan/positioning "Powering the Project Economy" are so much more than just a few new visual assets.
In the interview, we talk about how the new brand was developed and how it affects the many stakeholders around the world.