Project Management

The Delusion of Digital Transformation

From the Transformation Management Blog
The digital economy has fueled executive appetite for transformation. This blog highlights the challenges and opportunities of orchestrating digital business transformation successfully. It covers a broad range of transformation topics—from digital business models and innovation, through to transformation mindsets and value creation.

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A good deal of our business thinking is shaped by delusions, which are shaped by flawed judgments and errors of logic that distort our understanding of the real reasons for an organisation's performance.

In his 2007 book "The Halo Effect” Phil Rosenzweig revealed nine delusions that are commonly found in the corporate world, and I've taken the liberty of appending a tenth.


PMI Ascent - Digital Business Transformation Management Course

Posted on: January 17, 2020 09:48 AM | Permalink

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Very interesting., thanks for sharing

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