Imagine if MLK had said “I have a plan.” Think of the emotion that would stir. Or not. Consider this from the Brightline Initiative’s People Centered Transformation – “Organizations cannot change unless their people change, and most transformation efforts fail because organizations over-emphasize the tangible side of change and under-emphasize the emotional one.”
There are several challenges in giving solutions to people. First, they may be the solutions to the wrong problem. Solutions are like answers to questions. Pre-defined solutions are to pre-defined questions. They may not be the right questions you need asked.
Even if correct, people may not have an emotional attachment to them - they may even resist them. People need to be given something they can emotionally attach to – a vision. Something they can identify with and work towards.
DA’s principles of to be pragmatic based on context drives DA’s choose your way of working. DA provides both questions and answers (in the form of solutions). These are based on the experience we have with thousands of clients. DA helps those people doing the work to ask better questions and choose from a toolkit of solutions.