Change Thinking

Despite all the business change knowledge uncovered during the last 50 years, many seasoned change management professionals still aren’t adequately prepared to serve those trying to navigate their way through today’s turbulence. Change Thinking is an effort to have an exchange with, and be part of, a community of practitioners committed to raising the level of their game and that of the field of change execution.

About this Blog


Recent Posts

Mindfully Holding Space (free eBook)

Why Should You Want Your Competitors To Care About Character and Presence?

What Can You Gain By Incorporating Character and Presence Into Your Work?

A Shift in Blog Cadence

The Thought Leadership Environment

Understanding, Commitment, and Alignment

“Great things are not done by impulse, but by a series of things brought together.”    
—Vincent Van Gogh

Helping Leaders See Eye to Eye

As professional change facilitators, we are often asked to provide guidance to leadership teams when they find they don’t have sufficient unified support among themselves for certain key change initiatives. A common request is, “We don’t have the alignment we need. Can you help us?”

Many practitioners try to work directly on the problem just as the client states it—lack of sufficient alignment. Unfortunately, this means they often end up treating symptoms, not the actual, underlying cause of the unproductive circumstances clients find themselves in.

Of course, this isn’t unique to alignment issues. Much of the work in which change practitioners are asked to engage is symptomatic in nature. It’s our responsibility, not the client’s, to distinguish between indications of problems and the root cause of problems. Doing so sets the stage for interventions at the right level and provides meaningful, sustainable value from our efforts instead of the superficial relief clients tend to ask for. In this case, we must properly set the stage so alignment can be taken on with a greater prognosis for success

In this post, I’ll share how I approach these kinds of requests for alignment assistance. I invite you to offer what has worked for you.

Laying the Groundwork for Synergistic Alignment

In this context, “alignment” relates to the dynamics associated with more than one person trying to accomplish a common outcome. In a previous series of postings, I detailed some specifics around how this kind of collaboration can be fostered through synergistic teamwork. As outlined in that series, common goals and interdependence are essential ingredients to synergistic alignment.

In this series, I’m adding another layer of interpretation and intervention possibilities around teamwork by exploring how deep alignment is actually formed. As a standalone factor, alignment describes how a team functions together toward a collective desired state. It doesn’t, however, address how each person interprets the sought-after outcome or how committed each person is to reaching full realization. The point I want to stress here is that the road to alignment is paved with understanding and commitment. We must attend to these two issues first if substantive alignment is to materialize.

People won’t create a collective effort around making something happen unless they are first individually committed to the stated outcome. (See my series on the dynamics of commitment.) When they bond their individual commitment, they form a more powerful force than would otherwise be possible if they operated as devoted but separate influencers for change.

Meaningful commitment isn’t possible if people don’t understand what it will take for successful implementation. What sometimes appears to be easily won support for major change is actually people responding enthusiastically to something for which they have only a superficial comprehension. As soon as their naïve zeal faces the harsh realities of the change’s true implications, a more somber view emerges. Reliable commitment is possible only if a full picture is available of what will actually be achieved and at what cost.

With some change practitioner interventions, the sequence of activities doesn’t really matter as long as all the key concerns are addressed. This is a case where the order in which issues are addressed does matter. It has been my experience that practitioners who tackle understanding and commitment first have a much higher success rate of fostering deep alignment. Only after a thorough and clearheaded examination of what is at stake can people be expected to develop any meaningful commitment toward success. This commitment, however, is separately based. That is, each person is independently committed before the group begins to unify its resolve into a common and more powerful form of influence called alignment.

Here’s an example. Let’s say a senior executive team is trying to collectively sponsor a portfolio of critically important strategic initiatives.

The sponsors first need an understanding of the true scope of the initiatives they are chartered to execute. This is done by examining specific issues that include:

  • The details of each project and how its success or failure impacts implementation of the other ones
  • The precise requirements for success
  • The level of demand that will be placed on the organization and its people
  • The dynamics of how transformation unfolds—both personal and organizational
  • The duties and responsibilities they carry as senior sponsors

Each sponsor then needs to develop and demonstrate an unwavering, personal commitment to achieving full realization of the entire portfolio. Only then is it meaningful to focus on creating a synergistic alignment among the individual’s commitment to form a united front dedicated to accomplishing the stated objectives.

Commitment Is the Core

Though all three are essential, it is commitment that is critically important when building understanding, commitment, and alignment. In fact, our job as professional facilitators of organizational change can be summarized as an attempt to foster only one thing—commitment to realizing the true intent of what sponsors are hoping to accomplish. Understanding is a prerequisite to commitment, and alignment is what is done with commitment once it forms. Change execution as a function can be thought of as measured by two fundamental metrics:

  • To what degree do we help increase commitment to a successful implementation?
  • To what degree are our activities associated with the organization actually reaching realization?

This means understanding, commitment, and alignment are intrinsically linked, but they are not on equal footing. Our professional reputations are based on whether or not we are seen as contributing to the creation of commitment. This is where we live or die as trusted advisors of strategic resources.

It’s Not a One-Time Process

Regardless of the roles involved (sponsors, agents, or targets), people are constantly learning more about what a major change entails and the implications for the endeavor’s success or failure. Each time a person learns enough to deepen his or her commitment—and then alignment—with others to ensure realization, the reality of taking the next steps in the implementation process becomes more clear. With new information, the sequence starts over again, so the cycling between understanding, commitment, and alignment is always in some state of flux.

Our Prime Directive

Of course, there are times when a new understanding doesn’t lead people to deeper commitment—just like renewed commitment doesn’t always lead to strengthening alignment with others. At each of these junctures, there are circumstances that will either bolster or undermine a person’s resolve toward change fulfillment. As practitioners, we are in service to sponsors who always want people to advance their determination for change success, but we must keep in mind that there is an even more primary obligation for us to maintain. If we are truly dedicated to practicing our craft, our ultimate pledge is not to safeguard that people will always move toward deeper levels of resolve. More than anything else, we must remain unwavering in our stance that we are here to ensure people make informed decisions… wherever those decisions lead.

In summary, when clients describe their “alignment” problem, generally speaking, they are presenting the symptom they can identify, not the larger, underlying causes. I have found that taking the necessary steps to lay down a proper foundation of understanding and commitment before addressing alignment significantly increases the chance of me providing real value to my clients.

What has been your experience around helping leadership teams deal with their alignment problems?

Posted on: February 28, 2012 08:10 PM | Permalink | Comments (0)

"We are ashamed of everything that is real about us; ashamed of ourselves, of our relatives, of our incomes, of our accents, of our opinions, of our experience, just as we are ashamed of our naked skins."

- George Bernard Shaw