The Reluctant Agilist

by
Adam Weisbart | Agile | Agile 2013 | agile 2014 | agile 2015 | Agile 2017 | Agile Alliance | agile coaching | Agile Metrics | Agile Practice | agile transformation | Agile Transition | agile2014 | agile2015 | agile42 | Agilistocrats | Alistair Cockburn | autism | Bas Vodde | BigVIsible | book review | Brian Bozzuto | carson pierce | Center for Non-Violent Communication | Certification | Chet Hendrickson | Chris Li | Coaching | commitment | Communication | conteneo | Craig Larman | cross functional teams | CSM | CSPO | Daniel Gullo | Dave Prior | David Anderson | David Bernstein | David Bland | David J Anderson | Dhaval Panchal | diana larsen | Digital PM | digitalpm | Don Kim | dpm | dpm2013 | drunkenpm | drunkenpm radio | eduscrum | emotional intelligence | empathy | Enterprise Agile | Essential Scrum | esther derby | Excella | Gangplank | Gil Broza | Howard Sublett | Individuals and Interactions | Jean Tabaka | Jesse Fewell | Jessie Shternshus | jim benson | johanna rothman | john miller | Jukka Lindstrom | Jutta Eckstein | kanban | Kanban Pad | kanbanfor1 | Ken Rubin | Kenny Rubin | Kim Brainard | lacey | Large Scale Scrum | Larry Maccherone | LeadingAgile | lean | Lean Kanban North America | LeanKit | LESS | lkna | luke hohmann | lyssa adkins | Maria Matarelli | Marshall Rosenberg | Michael Sahota | Mike Vizdos | Modern Management Methods | modus cooperandi | Natalie Warnert | Nic Sementa | Non-violent communication | NVC | Olaf Lewitz | Øredev | Øredev 2013 | organizational agility | overcommitment | Patrice Colancecco Embry | Paul Hammond | personal kanban | personal productivity | personal project management | Peter Saddington | PMBOK | PMI | PMP | podcast | Product Owner | Product Ownership | productivity | project management | Project Management Institute | Rally | reluctant agilist | retrospective | Richard Cheng | Roman Pichler | Ron Jeffries | SAFE | Safety | Sallyann Freudenberg | Scaling Scrum | Scrum | Scrum Alliance | Scrum Gathering | ScrumMaster | self organizing teams | SGPHX | SGPHX 2015 | Shane Hastie | SolutionsIQ | sprint planning | Team | teams | Temenos | The Improv Effect | Things | Tom Perry | troy magennis | User Stories | value | Vivek Angiras | waste | Waterfall | What We Say Matters | why limit wip | women in agile | Woody Zuill | show all posts

About this Blog

RSS

Recent Posts

Making Agile work in a Digital Agency w/ Darren Petersen

Agile 2017 - Agile Practice Guide w/ Johanna Rothman and Mike Griffiths

Making Agile work at Digital Agencies w/ Jack Skeels

Mission Statements & Developing Cross Functional Teams w/ Celeste Giampetro

Personal Accountability Teams at Agile 2017

Mission Statements & Developing Cross Functional Teams w/ Celeste Giampetro

In this podcast, PebblePost’s VP of Marketing, Celeste Giampetro, talks with Dave about the importance of defining a good mission statement, why Marketing needs more generalists than specialists now, how to develop cross-functional teams, and leading with vulnerability. During the conversation, they also spent time discussing different leadership techniques that will help you get the most out of your team.

SHOW NOTES

00:08 Podcast TLDR 
01:44 Podcast Begins
02:11 Some background on Pebble Post and Celeste’s role there
03:31 Is having a mission statement or vision statement important?
04:03 What problem is Pebble Post solving and how are they solving it?
09:43 Why marketers need to focus on being more generalized than specialized.
11:49 When are you done being a startup?
12:58 How we ended up with so much specialization in the first place
13:48 How do you determine if your generalist actually has the focused skills you need.
15:09 How to find people who want to grow and then to mentor them
16:03 Leading with vulnerability and transparency
18:10 What value does a manager get from leading with vulnerability
19:42 An example of how leading with vulnerability and transparency backfired
20:31 The benefits of giving up the control and power; and how it can have a very positive impact on the organization
22:00 Making sure everyone knows the Mission and Vision Statement
22:18 Introducing cross-functionality into your team
24:08 Do Gen X and Millennials approach collaboration and cross-functionality differently?
25:18 What is the key to motivating people? “Can you extract from them their best work?” 
27:07 The importance of learning about the people on your team before you start trying to direct their behavior.
28:07 On Managing people - “It’s al about relationship building”
28:55 Agile at PebblePost
30:32 Getting in touch with Celeste


Contacting Celeste

Twitter https://twitter.com/stinapessa
LinkedIn https://www.linkedin.com/in/celestegiampetro/
PebblePost http://pebblepost.com

Celeste’s Article

Step Aside, Specialist: Return Of The Marketing Generalist

Posted on: August 02, 2017 10:46 PM | Permalink | Comments (3)
ADVERTISEMENTS
ADVERTISEMENT

Sponsors