The Scrum Guide got an update last November and one of the concepts introduced was the Product Goal. The Scrum Guide says:
“The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfill the Product Goal.
The Product Goal is the long-term objective for the Scrum Team. They must fulfill (or abandon) one objective before taking on the next.”
For some, myself included, taking that basic definition, extending it, and creating clarity on how the Product Goal fits in with other ways we talk about the Product Backlog has been challenging. So, I reached out for some help...
In this episode of The Reluctant Agilist, I'm joined by Ryan Ripley. Ryan is the co-author of "Fixing Your Scrum", the co-host of the Agile for Humans podcast and he's also a Professional Scrum Trainer. During the conversation, Ryan and I dig into what exactly the Prout Goal is, how teams can use it to deliver value and how it fits in with some of the other aspects of the Product Backlog.
If you'd like to check out the podcast Ryan and I recorded on his book Fixing Your Scrum you can find it here: https://bit.ly/3vIWNJq
Links from the Podcast
Since the Covid-19 Quarantining began, we’ve all had to adjust to our work-life taking place 100% online. Whether you are working in a traditional environment or in Agile, this change has impacted your teams’ ability to engage, learn, and collaborate online. In this episode of the podcast, I am joined by Braden Cundiff who works in the International Division of McGraw-Hill Education serving in a Product Ownership role for international education products.
Braden’s work involves creating tools and products that are used in collaborative, educational environments all across the globe. He also has a background that includes teaching, agile coaching, and transformation. This allows him to offer a unique perspective on how to create an effective online environment for your teams.
At the start of the interview, Braden and I also discuss his role as a Product Owner and he offers his take on the one question that comes up in every single Product Owner class I teach … “How do I get better at saying ’No’?”
Urs Reupke is a Certified Scrum Trainer and Agile Coach who works for the Hamburg-based Agile Consultancy It-Agile. A lot of Urs’s time and attention is focused on the work he does coaching management and providing leadership consulting as they move towards adopting a more Agile approach to work.
If you’d like to contact Urs, here is how you can reach him
The Trust Artist, Olaf Lewitz, along with his partner, Christine Neidhardt, are gearing ready for their upcoming TrustTemenos Certified Agile Leadership trainings. Certified Agile Leadership trainings are a new, advanced level of training classes being offered through the Scrum Alliance. In this interview Olaf and I discuss the reason for his TrustTemenos CAL class, how it can help people become better Agile leaders, and the value of Certified Agile Leadership.
Safety is a very hot topic in the Agile space right now. During our conversation about safety, Olaf shared one of the most powerful things I have heard during an interview this year:
“When you talk to people about trust, it rises. When you talk to people about safety, they get scared.”
Every conversation I have with Olaf leaves me more aware and (I hope) a bit smarter than I was when it began. I hope you will get as much value from listening to this as I did from recording the conversation.
And you can find links to Olaf’s upcoming classes and events, as well as his contact info, below the show notes.
00:07 Podcast Intro
01:57 An overview of Agile Leadership Training
04:48 A skeptical response to the idea of Agile Leadership Training and Olaf’s response
07:16 Developing a thinking model to understand what we need and how that drives our actions
09:11 The power of metaphor in leadership and Dave’s aversion to boats
11:03 Giving people tools to grow their awareness of how they show up
11:34 These classes cover advanced leadership topics - not the basics
12:16 “If you trust in yourself… you will still get beaten by people”
13:05 Skepticism is an important part of any class and any transition
13:32 It’s about being intentional and aware
15:23 There is a specific type of learning that involves being uncomfortable because what you believe is challenged
15:57 Extending the question of leadership beyond work and helping them understand more about their awareness and intention
17:00 Olaf shares a story about his first experience working as a boss
21:29 The advice Olaf about give his 29 year-old self about being a boss for the firs time
22:23 It’s okay to ask for help
24:05 A question about safety and what it means to create a safe space
25:42 When you talk to people about trust, it rises, when you talk to people about safety, they get scared
27:22 What is Certified Agile Leadership Training? What level of knowledge experience do you need to attend?
28:08 What will CAL training do for a leader/manager in an Agile organization?
29:28 Where to learn more about Olaf’s upcoming classes, where you can see him speak and how to get in touch with him if you have questions.
Links from the Podcast
Showing Up - the book written by Olaf and Christine https://leanpub.com/showingup
TrustTemenos Leadership Academy: https://trusttemenos.de
Upcoming CAL Trainings - https://trusttemenos.de/certified-agile-leadership-cal1/
Olaf’s session at the 2017 Scrum Gathering San Diego is called: Product Owner: Mapping Dramas and Dreams and it will be held in the Harbor Island 1 room on Monday, April 10 from 1 PM until 2:15 PM For more info on the Scrum Gathering: https://www.scrumalliance.org/sgcal
Roman Pichler, one of the leading voices in Agile Product Ownership has released a new book, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Roman's new book presents a number of tools and techniques Product Owners and Product Managers can use to gain a deeper understanding the product(s) they are developing in order to stock and maintain a better product backlog.
If you'd like to get in touch with Roman, you can reach him at http://www.romanpichler.com
If you'd like to pick up a copy of Strategize, you can find it here.